My thoughts on it are different I guess. Now granted I hate all that "good enough" bullshit, but there are tons of companies that have stupid slogans.
I prefer to break it down into gigs. 15 gigs gets you a 2k guitar that you can have, gig with, and enjoy for the rest of your life. If you gig or just love guitars, buy the best guitar(s) you can afford, whatever it is. It may be an epi and that's cool.
I'm not defending Gibson either. I'm trying to state that proper tools cost money. Not everyone likes the same tool either. And there's always the diminishing return with anything and everything when they get up in price and performance.
You wouldn't want your doctor doing surgery with an xacto knife.